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I was going to blog about Halloween (typical, I know). More specifically I was going to blog about costume ideas and how it might be funny to dress up as someone’s Facebook profile. Could be interesting…

Just as I was about to post this clever costume idea and my suggested do’s and don’ts that come with pulling it off (ex. DO: be bold enough to be your boss’s profile, DON’T use the picture from last years Christmas party as the profile picture), until I was shown something that made me stop in my tracks. I just knew I had to share it.

What you are about to see is the beauty of social media in marketing and a company’s ability to really engage and connect with the public on a very personal level. It’s honest, it’s funny, it’s unexpected and it worked.

The rant

The retort

A tip of my hat to Bodyform… Well played.

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