zag creative

Oxford Dictionaries recently added a smorgasbord of new words to its online dictionary of current English. The guys over at this branch of the Oxford Family (I can’t help but think they’re like the Prince Harry of the Royals) keep track of modern lingo usage reflected in our ever-changing cultural, political and social norms.

There’s no arguing that the latest inclusions showcase just how clever our vernacular has become. Take wine o’clock for example, n: an appropriate time of day for starting to drink wine – something everybody at zag is very familiar with. Or cat café, n: café or similar establishment where people pay to interact with cats housed on the premises. Note that just because this word has been legitimized, doesn’t mean it’s socially acceptable to partake.

See below for more slang now recognized by the world at large via Oxford Dictionaries’ blog:


awesomesauce, adj: extremely good; excellent

brain fart, n: a temporary mental lapse or failure to reason correctly

bruh, n: a male friend (often used as a form of address)

butt dial, v: inadvertently call (someone) on a mobile phone in one’s rear trouser pocket

butthurt, adj: overly or unjustifiably offended or resentful

cakeage, n: a charge made by a restaurant for serving a cake they have not supplied themselves

deradicalization, n: the action or process of causing a person with extreme views to adopt more moderate positions on political or social issues

fast-casual, adj: denoting or relating to a type of high-quality self-service restaurant offering dishes that are prepared to order and more expensive than those available in a typical fast-food restaurant

fat-shame, v: cause (someone judged to be fat or overweight) to feel humiliated by making mocking or critical comments about their size

fur baby, n: a person’s dog, cat, or other furry pet animal

glanceable, adj: denoting or relating to information, especially as displayed on an electronic screen, that can be read or understood very quickly and easily

hangry, adj: bad-tempered or irritable as a result of hunger

manspreading, n: the practice whereby a man, especially one travelling on public transport, adopts a sitting position with his legs wide apart, in such a way as to encroach on an adjacent seat or seats

mic drop, n: an instance of deliberately dropping or tossing aside one’s microphone at the end of a performance or speech one considers to have been particularly impressive

Mx, n: a title used before a person’s surname or full name by those who wish to avoid specifying their gender or by those who prefer not to identify themselves as male or female

rando, n: a person one does now know, especially one regarded as odd, suspicious, or engaging in socially inappropriate behaviour

skippable, adj: (of a part or feature of something) able to be omitted or passed over so as to get to the next part or feature

social justice warrior, n: a person who expresses or promotes socially progressive views

snackable, adj: (of online content) designed to be read, viewed, or otherwise engaged with briefly and easily

weak sauce, n: something that is of a poor or disappointing standard or quality

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