One of our clients is the Caritas Foundation Lottery.
One of the things we talk about every year is WHY do people buy a ticket?
Is it the cause?
Is it the prizes?
Is it the concept?
The reality is when people don’t win, it always comes back to – “well I helped a good cause”. It makes us feel good right? Like the money was spent on something really useful.
Personally, stepping out of my role as a “marketer” I buy a ticket because I want to win, and I want to win the prizes that are offered from that lottery, and yes, it makes me feel like a better person even if I don’t win (although winning the grand prize would be nice too.)
I am interested, why do you buy, and if you don’t – why not?