zag creative

One of our clients is the Caritas Foundation Lottery.

One of the things we talk about every year is WHY do people buy a ticket?

Is it the cause?

Is it the prizes?

Is it the concept?

The reality is when people don’t win, it always comes back to – “well I helped a good cause”.  It makes us feel good right?  Like the money was spent on something really useful.

Personally, stepping out of my role as a “marketer” I buy a ticket because I want to win, and I want to win the prizes that are offered from that lottery, and yes, it makes me feel like a better person even if I don’t win (although winning the grand prize would be nice too.)

I am interested, why do you buy, and if you don’t – why not?


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