Seems like everywhere online now you can get a deal. Deals on dining, deals on yoga, deals on clothing. They are all immediate and at your fingertips. Coming into your inbox via email, on your web browser via ads, or on your smartphone in your apps.
What is even more interesting is that they allow conversation about the deals on some of these sites.
Groupon yesterday featured a deal for Khazana (some of the best Indian food in Edmonton in my opinion.) Buy $24 for $12. Seems like a great deal, and the coupon had no restrictions regarding using it for their famous lunch buffet. However, conversation started regarding this fact and someone posted that they called the restaurant and they said it was not valid for the lunch buffet. It was not met with good response.
Today, the Edmonton Journal is offering $6 for a one month weekend subscription. They then posted in the conversation room “Glad we could be featured! I’d be happy to answer any questions about our Groupon.” They have then throughout the day responded to many questions within about 20 minutes.
This is a great example of how companies can use this new form of “dealing” to their advantage, or in some cases to their detriment.
I would like to know your thoughts on these sites, do you think they provide value, or do they hurt a product or service in the long run?