If there was no advertising, there would be no reason for Morgan Spurlock to make a movie about advertising and marketing.
POM Wonderful presents: The Greatest Movie Ever Sold is a documentary about marketing, advertising and product placement that was completely funded by marketing, advertising and product placement. A genius concept in my humble opinion.
Like any movie, the reviews on this one are mixed depending on who you ask. While I admittedly have not yet seen the film (I do plan on it), I suspect it’s not some big eye opener. Judging by the trailer, I think it’ll be entertaining for sure and the advertising geek in me can’t wait to see all the product placement and advertising.
I have read in reviews that the ad people don’t come off looking real smart but in a film of this nature and one that is going for entertainment value as well, that’s not much of a shocker. Besides, I know how brilliant ad people REALLY are.