zag creative

So I just took a holiday. One week – 5 little working days. Usually I say that I will be totally accessible and usually am – which you have to be in this day and age especially when you are a business owner in a small business. I tried to dial it back a bit – checked my email 2-3 times a day instead of every 5 minutes, tried not to think about work too much. It was nice, everyone at zag took care of things really well as I knew they would becuase I have great partners and work with great people.

Then I saw this post that Jamie sent me from Brad Feld a managing director at Foundry Group who lives in Boulder, Colorado. See the actual link here or read below.

***The Best Vacation Responder Ever I go off the grid four times a year for a week at a time. During these weeks I put up a vacation reminder that says I’m off the grid, not checking email or phone, but if it’s an emergency I can be found by my assistant Kelly. While I leave her email and phone info in the vacation responder text, she still checks my email to make sure that nothing critical is going on. While this works well, Josh Kopelman blew my mind with his awesome vacation responder a few weeks ago. I am currently out of the office on vacation. I know I’m supposed to say that I’ll have limited access to email and won’t be able to respond until I return — but that’s not true. My blackberry will be with me and I can respond if I need to. And I recognize that I’ll probably need to interrupt my vacation from time to time to deal with something urgent. That said, I promised my wife that I am going to try to disconnect, get away and enjoy our vacation as much as possible. So, I’m going to experiment with something new. I’m going to leave the decision in your hands: If your email truly is urgent and you need a response while I’m on vacation, please resend it to and I’ll try to respond to it promptly. If you think someone else at First Round Capital might be able to help you, feel free to email my assistant, Fiona ( and she’ll try to point you in the right direction. · Otherwise, I’ll respond when I return… Warm regards, Josh From now on, I’m going to set up an account at and leave this in your hands. Powerful – and f%$*@%# brilliant.***

I thought now that is an away reply. But is that really feasible in this day and age?  What do you think?  Would people be angry that you are putting the onus on them to decide if they should interrupt you or not if you are paying for a service?  Interested in your thoughts.

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