For creative agencies, a common practice when developing new concepts for projects is having brainstorm sessions. It is a time when a collective group of the team throw any strategies or ideas they have for how to execute creative for a project on the table, in hopes of fleshing out a single winning concept. Many agencies have their own unique process when it comes to brainstorming, but like all creative processes, there is always room to improve.
Brainstorming sessions should never turn down or turn away from ideas that may seem “outlandish” or “off brand”. As highlighted in the attached article, and a major outlook I took away from the article, was that Brainstorm sessions should be about quantity and NOT quality. They’re about pouring out all of your creative thoughts, in hopes of inspiring ideas in others involved in the session, which really explores more options than if you try to limit your creative thinking. These meetings are great opportunities to work closely together with your team and really dive into each others brains in hopes of coming up with some amazing ideas.
From fastcompany.com, here are 7 THINGS YOU SHOULD NEVER SAY WHEN BRAINSTORMING.
1. “LET’S HOLD OUR IDEAS UNTIL WE CAN GET OUT OF THE OFFICE.”
2. “OKAY, EVERYBODY START TOSSING OUT IDEAS.”
3. “WE NEED TO WALK OUT OF HERE WITH ONE GREAT IDEA.”
4. “WE’RE ALL BUSY, SO DON’T WASTE OUR TIME WITH NONSENSE.”
5. “I’LL KICK THINGS OFF BY TELLING YOU MY IDEAS.”
6. “EVERYBODY KEEP YOUR SEATS.”
7. “WE’VE TRIED THAT BEFORE.”
Numbers three and four really resonated with me and are what I believe to be the most essential components of a brainstorm session. They really hammer home the notion that no idea should be overlooked and that creativity should not be hindered by time constraints or pressure to follow a specific, familiar formula. Brainstorms are meant to draw out the best of the creative skills each member of the team possesses, which should be a humbling, collaborative experience that brings everyone together in a positive way.
You can read more about each of those points in the full article on FastCompany.com. It really highlights the importance of not only what should be done to inspire creativity, but also how to not totally destroy creative thinking.