So I’m a marketer which means I already know that social media is more powerful than sharing what you had for lunch. I get it. But not everyone does.
A recent example of how social media actually makes an impact, is the flooding in Calgary. Here’s a few small things I observed.
1) When politicians and city figures Tweet, the citizens stay informed and they stay calm. Neat-o
2) People want to be part of something and when you leverage the power of many, much good can be done.
A little more on the second point. Let’s take for example, this Facebook page for Calgary Clean Up. The Facebook page was started on June 21, 2013. A week later it has more than 35K followers. Followers that want to help and are responding, in droves. Now that’s Awesome.