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So I’m a marketer which means I already know that social media is more powerful than sharing what you had for lunch.  I get it. But not everyone does.

A recent example of how social media actually makes an impact, is the flooding in Calgary. Here’s a few small things I observed.

1)   When politicians and city figures Tweet, the citizens stay informed and they stay calm. Neat-o

2) People want to be part of something and when you leverage the power of many, much good can be done.

A little more on the second point. Let’s take for example, this Facebook page for Calgary Clean Up. The Facebook page was started on June 21, 2013. A week later it has more than 35K  followers. Followers that want to help and are responding, in droves. Now that’s Awesome.

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