zag creative
Purple is the New Black

A new colour will hopefully soon cover the 104th District Area downtown: purple. zag creative has proudly sponsored this awesome initiative to get our neighbourhood Purple Flag accredited by the Association of Town and City Management. What this accreditation means for our vibrant street is recognition as a safe and diverse community that demonstrates excellence in nightlife and security.

Spanning from 102nd to 106th Street and 104th to 98th Avenue, this area is different from many others in Edmonton. The historical buildings and warehouses of our community are filled with exciting art galleries, restaurants, bars, small businesses, and more! There’s something exciting every day on 104th Street from the Farmer’s Market to Al Fresco this weekend, and other celebrations that bring this urban community together.

The process of getting accredited requires demonstrating, using facts and statistics, that our community is setting exemplary standards in well-being & safety, transportation, collaboration, has a diverse nightlife and appeals to a variety of tastes. There’s certainly no shortage of initiatives and committees downtown that have been working together to develop an exciting and fun community!

If accepted, the 104th District Area will be the first area in North America to be Purple Flag accredited — currently there are 56 Purple Flag communities in the United Kingdom. There have never been more cranes working in downtown Edmonton, as Rogers Place, the Ice District, and other towers are being built. As downtown Edmonton continues to grow at breakneck speeds, this accreditation will help to increase the image of downtown and 104th Street as an exemplary area of Edmonton.

We’re so excited to be part of this really cool opportunity to put our community on the map and further the perception of our downtown as an urban community that is vibrant with a variety of businesses and residences! Stay tuned for more as we go through the accreditation process and chase the Purple Flag.

2 responses to “Purple is the New Black”

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