It’s learning time. As I read a lot of copy on a daily basis, I thought I’d put together some common errors and things to avoid so that next time I read your copy it’ll be a little less painful.
Its and it’s
It is amazing to me how many people either don’t know the difference between the two or are just lazy punctuators. “Its” signifies belonging/ownership. “It’s” is a contraction for “it is.”
(I’ve blogged about this before but I see it so often I felt it was worth repeating)
I don’t even know why this one happens. It’s either “could have” or “could’ve”. Same rule for should and, yes, would too.
Me and I
The easiest way to determine if you should use “me” or “I” is to say the sentence without the other person/animal/whatever and see if makes sense. You wouldn’t say, “Stop by to see I.” So you wouldn’t say, “Stop by to see Bob and I.”
The best rule of thumb for exclamation points is to try to avoid using them. If you must, one will suffice.
A lot is two words.