So I was online (some might say I was surfing – I, however, am not one of those people) and I came across a list of the 98 Most Overused Buzzwords and Marketing Speak in Press Releases. It was compiled by a man named Adam Sherk, a Search and PR Strategist.
The list featured many expected words like “award winning”, “unique”, “top”, “cutting edge”, “exclusive” and “dynamic”, with “leader” being the number one word. There were also some funnier ones like “perfect storm” and oddly, “secret sauce”.
Admittedly, I am guilty of also using many of these words, except maybe “secret sauce”. They are not bad words, just not original words. “Original” didn’t make the list by the way. So what’s a marketer to do? I think we may need to come up with some new words.
I vote “sweet action”. Make it happen people. Make it buzzy.
For a peek at the list, how it was compiled and who the heck Adam is, visit Adam’s blog.