When an important and compelling message needs to be conveyed to the public, there are a number of approaches that can be taken.
We’ve all seen many examples of campaigns consisting of strong visuals coupled with static facts, figures and impacts statements. This appeals to our intellectual side as we process the information and consider whether we want to become involved or not.
Another approach is to place the unexpected consumer in a situation where they are forced to “feel” the message. The thought being, if one can be impacted emotionally, it is more likely to persuade them to action.
I came across a very strong example of that recently.
The question that comes to my mind is; has this gone too far or is this important enough of a message that it needs to be taken this far?
What do you think? I’m interested in hearing your thoughts.