zag creative

Today is my Dad’s 59th birthday. Yup… five-nine, fifty-nine… And while I don’t consider this to be old, let’s face it, my daddy ‘ain’t no spring chick’ anymore.

As the realization of this set in, an interesting PSA (public service announcement) found its way into my inbox (thanks Ronda!). The PSA created by the Heart and Stroke Foundation shows you two perspectives on how you can spend the last 10 years of your life. In general Canadians are typically living longer but that doesn’t mean we are living better. According to the Heart and Stroke Foundation, the average Canadian will spend their last 10 years in sickness.

I don’t know about you but when I get a cold for 5-7 days, my patience for it has been lost in the first couple of hours. Ten years of sickness really isn’t for me.

In order to assess my likelihood of facing that ‘average’ destiny, I took the Heart and Stroke Foundation’s Health Risk Assessment. This is a neat little (and anonymous) survey that asks you a series of questions and provides you with a list of health risk factors in your lifestyle based on your responses. You are also provided with ways in which you can improve your health now in order to avoid being the man on the right side of the screen in the above mentioned video. We all know what living healthy involves, it’s rem-jammed down our throats on a daily basis by marketers just like me. It takes the right creative to find its way through the clutter at the right time to really drive that message home.

I heard you Heart and Stroke Foundation. I heard you.

I know how I want to spend my last 10 years.

How do you want to spend yours?

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