I was reading Men’s Health Magazine recently, specifically an interview with Matt Damon and he was quoted as saying, “Why would you not listen to every possible idea? The allegiance is to the good idea. It’s not to anything else but a good idea.”
While Matt was speaking in relation to acting, I related it to marketing. It’s not that I think that companies should be asking for marketing advice from every Tom, Dick and Harry but I do think they should look beyond their own experiences and companies for an outside perspective. The motto is that good ideas come from a variety of places. One of those places being marketing firms.
The idea is to build on the good ideas – as many of them as possible – to move a company forward. In order to do that you need to listen to all the ideas. So with that being said, I am going to make an effort to improve my hearing.