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Apple, product, boxes,addiction

So nothing really unexpected was announced on Tuesday’s Apple product launch which was kind of disappointing. We all still want to be surprised it seems (or at least I do). Even the two versions of the 6 weren’t really all that impressive and YET, I still want a new phone and a watch. I don’t even wear watches. I have a phone (yes, an iPhone) that is rarely more than a meter from my person that tells me the time and yet I want a damn Apple Watch.

As a marketer I know it comes down to the brand and the marketing. Who doesn’t want “bigger than bigger” or “personal and relevant technology” that goes on your wrist? The word nerd in me also likes how features are explained in a way that makes even a dial (digital crown) seem revolutionary.

It seems even Ikea understands this marketing approach…

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