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3 Awkward Holiday Handshakes

Posted on December 15, 2015 by

Holiday parties can get uncomfortable, especially when it comes to handshakes. Stop the awkwardness before it gets weird with these helpful graphics!

After reading this post, you’ll be able to identify 3 common awkward holiday handshakes, learn how to escape them, and ensure you avoid the awkwardness this holiday season.

2-the-get-in-here

 

4-the-qe2

 

5-the-bro

 

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| December 12 | Uncategorized
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9 Great Reasons To Take A Vacation This Summer

Posted on June 25, 2015 by

1. You read the title of this blog post and instantly thought “I can’t take a vacation”.


2. People, in general, are happier when they spend their money on experiences, not things.


3. You’ve crimped your hair more recently than you’ve taken a vacation (if this is you, you’e extra overdue).


4. Vacations improve productivity.


5. Alberta is beautiful, and you don’t have to go far to get away.


 6. Vacations can help you live longer.


7. You feel like you could take a nap at any moment.


8. And when you do, you wake up feeling even more sleepy.


9. A “staycation” still counts as a vacation, and there are tons of free things to do in Edmonton this summer!

 


I hope that this list has inspired you to break out of your routine and have an adventure before the weather gets cold again. Deep down, you know your life will still be here when you get back. Now get out there and have some fun!

Flying – Not for the Faint of Heart

Posted on January 22, 2015 by

I have been flying a lot more in the last year than in my entire life and in doing so, I have become very intrigued by the way air travel works. As a business traveller, I can say I look at flying much differently than when I was a leisure traveller.

I don’t slight people for the way they navigate through the airport and on planes, but I do now see why the things I used to do – before I knew any better – must have drove people crazy.

I am using this experience to share some of my observations and perhaps save others the time it took me to learn some “travel lessons”. Please share your own tips, as I am still figuring things out and am sure I have a lot more to learn.

  1. Be Prepared: When you hit the security line, be ready. Laptops out, metal out, don’t take your water bottle or your large shampoo bottle with you. Be quick, be alert, and yes, you likely have to take your shoes off if you are flying international. Most importantly, don’t stand there looking stunned and lost. You could be holding up people that are trying to make a tight connection or those that just want to get to the airport lounge before their flight.
  2. Use the Lounges: Someone very close to me introduced me to airport lounges years ago, and it’s hard to go back. As a business traveller, you have reliable WIFI to get some work done, a quiet place to sit and time to have a bottle of water, bowl of soup or a warm meal depending on the airport you are in. TIP – You can get a nice discount in the Edmonton Premium Plaza Lounges with an AirMiles card if you aren’t a lounge cardholder.
  3. Limit Carry-ons: If you are going to bring a ridiculous amount of carry-on luggage, please respect the people that put their items in the overhead before you. Really, I get it. You don’t want to pay the fee to check your bag, or maybe you just don’t want to wait for your luggage when you land, however, trying to cram that really big, heavy carry-on in the overhead and crushing other people’s property is unacceptable. Common courtesy costs nothing.
  4. No Baggage Blocking: When you are claiming your baggage, there is NO NEED to stand directly in front of the carousel. We all need to get our luggage, and let’s be honest, that thing moves at a snail’s pace. But have no fear – if you actually stand back so we all have a fighting chance, the world will not end and you will still get your bag. Also, if something happens and you do miss it, it will come around again, very soon.
  5. Let People Pass: When you are getting off the plane, unless you have a tight connection, just let the people in front of you off first. It’s a line, and we all know how those work (well, most of us do). Let people in front of you go first, as there is no need to push through and get off first, especially when I just end up running into you at the baggage carousel.

Now we all know air travel is seldom painless, often frustrating and always tiresome, but there are things we can all do to make our travel experience and the experience of those around us a bit less painful.

Our Office is Moving

Posted on September 26, 2014 by

That’s right, change is coming. We’re moving to an even cooler downtown location on 104 Street.

Effective September 30, 2014, our office will be located in Icon Tower II at:

#301, 10154 – 104 Street NW
Edmonton, Alberta
T5J 1A7

Please note: Even awesomeness needs a day off to move. Our office will be closed Monday, September 29. ALSO, because we know how easy it can be to schedule phone hookups, we will only be reachable via email on Tuesday, September 30.

Stay tuned for additional changes happening soon!

Thanks,

The zag team

Follow us on Facebook to check out the behind the scenes peek on our move!

Facebook Ad Scheduling is here!

Posted on August 5, 2014 by

The feature we’ve all been waiting for is finally here! Facebook Ad Scheduling has been added as a new feature to the Facebook Power Editor.

What Is Ad Scheduling

Anyone who has ever used other ad serving programs like Google Adwords, will appreciate the control this update brings!

From only having your ads show in peak hours, to having specific campaigns for lunch hours, you can now program your ads to show exactly when and where you want! This feature is only available for campaigns that utilize the lifetime budget option.

Need help or advice with your Facebook campaigns? Let us know in the comments or shoot us an email at info@zagcreativegroup.com.

 

Talk Outside the Box – Cultivating Creativity at Pixar

Posted on May 12, 2014 by

Yes I love Toy Story, but I also respect the heck out of this guy.

Watch this great interview with Ed Catmull, president of Pixar studios – talking about how to manage a creative company, creatively. Specifically, the importance of encouraging conversations outside the linear organizational structure.

 

 

 

Jumping

Posted on October 31, 2013 by

I’m not much of a jumper.

Off a cliff – nope.

In the form of squats – nope.

Teleco-….. whatever that word is where the guy went through walls and into different countries – I wish but nope.

There is one form of jumping that I’m not usually keen on but I am just fired up about lately however, and that is jumping on a bandwagon. More specifically jumping on the Anchorman 2 bandwagon.

I am a huge fan of anything by my man Will F. (except that weird movie where he was all sad and serious… bla) and I am a giant fan of Anchorman. Given this, I’m sure you can understand not only my excitement to find out that they were making a round 2, but also my joy in seeing how various companies have jumped on the wagon to ride Ron Burgundy’s coat tails.

If you live under a rock here are some of my favourite examples:

It Comes Standard

Staring Contest

Scotch Scotch Scotch

And most appropriately for today a message from Ron Burgundy himself:

Special Report

Happy Halloween – if you’re not on the bandwagon yet I suggest you jump!

Stay Classy.

An Itch Needing to be Scratched

Posted on August 16, 2013 by

This week brought about the return of my favourite show, Breaking Bad. Only having started becoming obsessed watching it a few months ago, I quickly realized what all of the buildup was about. Come on, five episodes in one sitting? You could say my viewing tendencies mirrored the addictions of the characters themselves.

Just. One. More.

To celebrate the final instalment of Walter White’s antics, take a look at this article, which highlights a variety of effective anti-meth ads from across the globe.

| August 8 | Uncategorized
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Spend Less For Fresh!

Posted on August 1, 2013 by

It’s no secret that a great website goes a long way in terms of a company’s place within the market. Or maybe it is a secret and I just let the proverbial cat out of its proverbial bag… Ah-well, in the words of the great Notorious B.I.G “If you don’t know, now you know”.

Not to pump our own tires or anything but we know websites – we like websites – we know that we like to make websites and that the websites we make are really great. Want proof? It’s in the pudding.

The pudding.

 

*Warning: the images you are about to see may cause uncontrollable cravings for healthy eats and sporadic BBQ’ing. Wardrobe matching to fruits and veggies has also been reported.

Objects In The Mirror Are Closer Than They Appear

Posted on July 12, 2013 by

When an important and compelling message needs to be conveyed to the public, there are a number of approaches that can be taken.

We’ve all seen many examples of campaigns consisting of strong visuals coupled with static facts, figures and impacts statements.   This appeals to our intellectual side as we process the information and consider whether we want to become involved or not.

Another approach is to place the unexpected consumer in a situation where they are forced to “feel” the message.  The thought being, if one can be impacted emotionally, it is more likely to persuade them to action.

I came across a very strong example of that recently.

The question that comes to my mind is; has this gone too far or is this important enough of a message that it needs to be taken this far?

What do you think?  I’m interested in hearing your thoughts.

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