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Boldly Going

Posted on September 18, 2014 by

I love our cozy office. Its homey atmosphere has been a great place to share a cup of coffee and great ideas with a great team.

But, our ideas just got too big for 107th street, so we’re moving them to an awesome new space in the heart of downtown. I’m super excited about the new home we’ve found down 104th – one of the coolest streets in the city!

Our trendy new space has all the personality and heart of our old office, but with a little extra space for us to think even bigger (not to mention a secret passage leading to our new boardroom.) That’s right, our new office is basically Hogwarts.

I look forward to seeing you all in our new space, and maybe even meeting across the street for some of Blue Plate Diner’s legendary mac and cheese.

I should also mention that if you’re looking for a great office space downtown, our old office is now available for rent. Just shoot us an email if you’re interested.

| September 9 | News,Who we are
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My last 10 years

Posted on April 10, 2014 by

Today is my Dad’s 59th birthday. Yup… five-nine, fifty-nine… And while I don’t consider this to be old, let’s face it, my daddy ‘ain’t no spring chick’ anymore.

As the realization of this set in, an interesting PSA (public service announcement) found its way into my inbox (thanks Ronda!). The PSA created by the Heart and Stroke Foundation shows you two perspectives on how you can spend the last 10 years of your life. In general Canadians are typically living longer but that doesn’t mean we are living better. According to the Heart and Stroke Foundation, the average Canadian will spend their last 10 years in sickness.

I don’t know about you but when I get a cold for 5-7 days, my patience for it has been lost in the first couple of hours. Ten years of sickness really isn’t for me.

In order to assess my likelihood of facing that ‘average’ destiny, I took the Heart and Stroke Foundation’s Health Risk Assessment. This is a neat little (and anonymous) survey that asks you a series of questions and provides you with a list of health risk factors in your lifestyle based on your responses. You are also provided with ways in which you can improve your health now in order to avoid being the man on the right side of the screen in the above mentioned video. We all know what living healthy involves, it’s rem-jammed down our throats on a daily basis by marketers just like me. It takes the right creative to find its way through the clutter at the right time to really drive that message home.

I heard you Heart and Stroke Foundation. I heard you.

I know how I want to spend my last 10 years.

How do you want to spend yours?


Posted on October 31, 2013 by

I’m not much of a jumper.

Off a cliff – nope.

In the form of squats – nope.

Teleco-….. whatever that word is where the guy went through walls and into different countries – I wish but nope.

There is one form of jumping that I’m not usually keen on but I am just fired up about lately however, and that is jumping on a bandwagon. More specifically jumping on the Anchorman 2 bandwagon.

I am a huge fan of anything by my man Will F. (except that weird movie where he was all sad and serious… bla) and I am a giant fan of Anchorman. Given this, I’m sure you can understand not only my excitement to find out that they were making a round 2, but also my joy in seeing how various companies have jumped on the wagon to ride Ron Burgundy’s coat tails.

If you live under a rock here are some of my favourite examples:

It Comes Standard

Staring Contest

Scotch Scotch Scotch

And most appropriately for today a message from Ron Burgundy himself:

Special Report

Happy Halloween – if you’re not on the bandwagon yet I suggest you jump!

Stay Classy.

Brands Doing Good

Posted on July 5, 2013 by

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.”
Lately, I feel that we Albertans should adopt the unofficial creed of the postal worker as our own personal mottos. From the May snowstorms, to the sweltering heat, to the torrential downpours, the weather has hit Alberta hard this year. Though in general we pride ourselves on being able to carry on with our lives despite it all, sometimes we need some help to get by. Luckily, when things like the flooding of Southern Alberta happen people always seem willing to lend a hand. And that includes companies like Tide, who are ready to put the force of their brand into action to aid in relief efforts.

Tide’s Loads of Hope initiative was started in 2005 when Hurricane Katrina devastated the gulf coast, leaving many without basic necessities. To date, the program has washed over 55,000 loads of laundry, helping give back some basic dignity and comfort to more than 40,000 families affected by disasters. This week the Loads of Hope truck rolled into High River to lend a hand to the efforts there.

It’s great to see a brand directing it’s power towards helping those struck by such a devastating event.

Learn more about the Loads of Hope program here

My two cents (and what you can do with yours)

Posted on February 7, 2013 by

Infographic_Final_English_JPEG_Jan23This past Monday, the Royal Canadian Mint ceased its distribution of pennies to banks and retailers across the country. Though most people are in favour of the pesky coin’s oblivion, I’m left wondering: what will become of its non-monetary incumbencies? Are its immediate kinfolk, the nickel and the dime, appropriate candidates for providing luck? Granting wishes in fountains? Distinguishing my loafers? I’m not so sure.

While still in circulation, here are some things you can buy with the one-cent piece:

One sheet of 20lb copy paper

58 meters of a flight from Edmonton to Toronto

5.5 seconds of a two-hour movie in theatres

One milligram of silver

One twenty-seventh of an egg

If these suggestions seem impractical to you, consider donating your copper currency to one (or more) of the many charities cashing in on the penny’s extinction.

Want more of my thoughts? A new plastic bank note will act as a sufficient substitute.

| February 2 | News
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You want the truth? You can’t handle the truth!

Posted on October 18, 2012 by

I was going to blog about Halloween (typical, I know). More specifically I was going to blog about costume ideas and how it might be funny to dress up as someone’s Facebook profile. Could be interesting…

Just as I was about to post this clever costume idea and my suggested do’s and don’ts that come with pulling it off (ex. DO: be bold enough to be your boss’s profile, DON’T use the picture from last years Christmas party as the profile picture), until I was shown something that made me stop in my tracks. I just knew I had to share it.

What you are about to see is the beauty of social media in marketing and a company’s ability to really engage and connect with the public on a very personal level. It’s honest, it’s funny, it’s unexpected and it worked.

The rant

The retort

A tip of my hat to Bodyform… Well played.

A New Twist On An Old Classic

Posted on December 8, 2011 by

It could because I’m fully engulfed in the Christmas Spirit.  It could be because I applaud youthful enthusiasm and raw creativity.  It could be because I loved all of the stunning cinematography and how it spurred Canadian pride in me.  It could also be because this young lad reminds me of my own son playing his drums when he was his age.  Or it is likely all of the above.

Whatever the reasons, when I came across this video last weekend, I had to watch it a few times.  Sean Quigley is a sixteen year old, grade 11 student from Winnipeg who produced, directed and edited this rock heavy rendition of “Little Drummer Boy”.  Oh, and he also arranged, composed, recorded, mixed and mastered the song in addition to playing all the instruments on the track.

In an interview with CBC News, Sean said “Drummer Boy speaks to me so much. The whole song is a story. It’s about this boy who gets word of Jesus being born and he goes to see him and he doesn’t have anything to give him; he’s like I don’t have money, I don’t have gifts to give you. But I can play my drum and that’s more than enough.”

What lingered with me long after watching Sean was how much I was inspired by his courage and conviction for it takes a degree of reckless abandonment and inner confidence to fearlessly share your gifts with the world and to believe, much like the real drummer boy in the song, that your offering is simply honest, pure and more than enough.

The Man. The Muse.

Posted on October 12, 2011 by

I have always been a huge fan of hard earned wisdom whether earned myself or earned then shared by others.

My favourite quote of all time is “Experience.  She gives the test first and the lesson later”.  I suppose it’s meaningful to me because I feel like I’ve lived that quote, being the “learn by doing” person that I am.  I’ve had to fall on my face a number of times in my life only to get back up, shake off the dirt and think “Wow, I’m not going to do that again. Lesson learned.”  As an additional kick in the butt, I gently remind myself, “Miss the lesson, you kinda missed the point. Don’t miss the point”.

Maybe that’s why I have such respect and fascination for those who have blazed the trail before me and then can report back on what they’ve learned in an articulate, meaningful and life impacting way.  Perhaps it’s because it helps me to navigate my own life’s journey.

I was reminded of that wisdom and trail blazing this past week.  A dear friend shared the 2005 Stanford Commencement Address that Steve Jobs gave on “How to live before you die”.  It’s approximately 15 minutes and he shares 3 amazing lessons.  I’ve listened to it a good half dozen times since it was shared with me and I find it profound, insightful, haunting, powerful, relevant, humble, inspiring and incredibly wise.  I’ve shared this message with whomever would listen to it; my husband, my kids and my friends.  I’ve said that this is a message for them. Actually I believe it’s a message for everyone.

So do yourself a favour.  Take a coffee break, check it out and be moved.

Steve Jobs 2005 Stanford Commencement Address

This is a man who I heard left billions of dollars in Apple’s bank account when he passed away.  This is also a man who once stated that he “wanted to to make a ding in the universe”  (not the country or the world…that would be the universe) and it would be this same man, who actually did accomplish this humble yet audacious goal.

Well I figured that a man who could accomplish what he had in his short lifetime here, would know a thing or two and I’d be smart to listen to his hard earned wisdom.

Thank you for blazing the trail and changing the world.  You’ve profoundly inspired me and many, many others as well.

Rest in peace Steve Jobs.

Bleachers and Benches

Posted on June 17, 2010 by

You get an interesting perspective sitting in the bleachers.

You get to blend in with the crowd and be anonymous.  You get to quietly observe the audience, the players and the game. It seems to give you a broader view and an interesting lay of the land when you are able to just hang back and take it all in.

Being on the bench is a whole other experience as well.

You are closer to action. You get to watch from the sidelines with intensity as the team engages in play, winning some and losing some.  You are close enough to hear the excitement in their voices, and the way they strategize and encourage one another.  You hold your breath when they hold theirs.  You fist pump when they experience a fantastic victory.

In the past year, I’ve had the opportunity to enjoy both bleacher and bench time.  Now it’s time to get back in the game. I’m so pumped as I’ve learned I’d rather be in the game, than at the game.

My name is Ronda Nedelec and I absolutely “can’t-even-tell-you-how-freakin-excited-I-am-that-I-want-to-dance-right-here-right-now” to be joining the brilliant and talented team at zag creative group inc.

I join the team as a Partner and Director of Business Development.

I am looking forward to the opportunity to meet new faces and I’m happy to reconnect with old friends.  Drop me a line at or 780-758-2924.

| June 6 | News
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