Coming off the heels of an effective brand awareness campaign, ThirtyTwo Dental needed a campaign that would keep the momentum going through extended awareness and education.
To extend awareness and educate, we developed a campaign focused on the services and location of ThirtyTwo Dental that was in line with the fun, approachable tone of the first campaign. Targeted to those living and working downtown, the outdoor creative also included directional messaging.
The campaign messaging was incorporated into out-of-home advertising including LRT interior cards and station posters, bus benches and Newad as well as online advertising.
The client has indicated that they have received a large influx of new patients, with many of those attributing their visit to advertising in the downtown area. Their website traffic has also continued to increases as well.