SVPT Fitness + Athletics is a personal fitness gym, with a state of the art facility and a “whole body” approach to training that makes them unique. The problem was, no one knew who they were or what they did, and those who had heard of them perceived that they were “hardcore” or only offered elite athletic training.
The zag creative team set out to create a new brand that was more approachable and engaging and a website that was easier to understand and navigate. The new brand had to be bold and bright, but also friendly and fun, and the website needed to carry through these themes and succeed at telling SVPT Fitness + Athletics’ story and unique philosophy.
The final brand is a consistent identity that has helped SVPT Fitness + Athletics portray an accurate brand personality and communicate their service offering. The overall perception has been very positive, and the fully implemented rebrand has made a big impact in public awareness.