Formerly New Ideas, Building Maintenance, the company made a move to the Edmonton market with a new business structure focused on energy efficient solutions for residential and commercial buildings.
The first step was a name change to Riviio to better represent the company’s focus on solution delivery and the work done to uncover or reveal those efficiency solutions. Then, the logo was developed to speak to efficiency, innovation and the positive impact on the environment.
The identity was developed to convey a sense of fresh, modern vibrancy while maintaining a look that was approachable. The logo was integrated into all new materials including key information pieces, collateral materials, out of home and online advertising as well as social media.