zag creative
Crystal Glass Canada | zag creative group client

The Challenge

Crystal Glass wanted to solidify their reputation as experts in windshield repair and replacement.

The Plan

Develop a concept that resonates with various audiences and communicates the safety and cost efficiency reasons to fix windshields immediately after a chip occurs. Focusing on the message that fixing a windshield chip immediately saves you money and could save lives.

Distribute the messaging across targeted, high-impact media channels including radio, Newad and television to position Crystal Glass as a company that is focused on the safety and savings of their customers.

The Results

The campaign is currently running.