Concordia University of Edmonton was in need of an awareness campaign to help increase registrations. As a first step though, an update to its logo was required to reflect some of the changes happening within the organization.
In addition to a name change to communicate its official accreditation as a university, design changes were required to reflect that Concordia University of Edmonton no longer operates as a religious institution. The new logo was developed to portray a mix of old and new and served as the jumping off point for the awareness/education campaign.
The logo is an excellent representation of a brand that is taking a more modern approach, while continuing to celebrate its rich heritage. The campaign plays on prospective students’ paths to discovery and conveys multiple key messages, while positioning the Concordia University of Edmonton experience as being ownable.