If you can’t beat ‘em, join ‘em – at least for the month of November, that is.
The past few weeks have facilitated the utmost of physical efforts for males everywhere. What started out as a novel idea amongst a group of young men in Australia over a decade ago has evolved into a bonafide brand worldwide. More and more companies are starting to utilize Movember as a platform for cause marketing, and for good reason. This approach allows businesses to contribute to a commendable cause while simultaneously garnering positive exposure. It’s win-win.
Case in point: Gillette. To avoid losing face, the prevailing razor maker introduced the eMo’gency Styler Tour – a campaign fashioned around the strategically launched Fusion ProGlide Styler. Enlisting the ever-suave Andre 3000 as its ambassador, the P&G subsidiary turned men into gentlemen by providing free ‘tashe trimmings in several cities across America. Mo-reover, Gillette vouched to donate $1 to men’s health initiatives for each duster documented on their Facebook page.