I just got back from a trip to the Okanagan and I was thinking a lot about branding when I was there (yes I was touring a lot of wineries – can’t help it in that region).
One of the wineries that I was throughly impressed with was Okanagan Crush Pad who were new to the area. This winery had thought through all of it. They had this little ‘0’ on all of their branding. On the signs leading up to the property, the glasses that you taste from (which they didn’t sell and they should in my opinion), the new technology “eggs” that they use to make their wine in, coaters, signage, bottles – well you get the picture.
I have to say having visited several wineries, I was highly impressed with the amount of work that they put into their branding especially for a new winery in the area. Whether you are a winery or any business, your brand is incredibly important. From the way you answer the phone and the way you dress all the way down to the little details. Consistency and having a brand voice is key.
I am talking about branding next Tuesday at the Capital Ideas panel along with 2 other very talented people in the industry that I am honoured to be speaking with. Come down and check it out.