Snapchat is a growing goliath when it comes to social media and messaging on mobile phones. Since launching in 2011, it has really resonated with a younger demographic and is said to have more users (estimated 150 million) than active monthly users on Twitter. Even since it launched, brands have been looking for ways to capitalize on the platform.
Geofilters are a creative way to customize your ‘Snap’ that you send on Snapchat. You can add an image overlay to the image you’re sending or posting as a story. With location services on, Geofilters are often custom to where you are or set up for particular events. Edmonton has a lot of Geofilters for local attractions or just generic Edmonton ones. zag creative first experimented with Geofilters back in 2015 when we developed and got approved a permanent Geofilter for on104th in downtown Edmonton. To this day, if you’re around our office on 104th street, you can see the filter we made! When we wrote that blog, however, Geofilters weren’t available to businesses.
Well now, over a year later, Snapchat has made it even easier for people and small businesses to pay for a custom Geofilter for their brand or event with On-Demand filters. Me, being the social media person I am, needed to give these a whirl as we begin to find strategic places to recommend these to our clients. My friends and I were throwing our second annual “Beer’lympics” and wanted to create a filter for the event, and so below is a glimpse at the process!
Design the Geofilter: A filter should be simple yet memorable in a way that will help it become associated with your event or brand. Because my event had to deal with alcohol, Snapchat rejected my first two filter attempts citing that it encouraged excessive drinking, but approved my third, pictured below. Snapchat’s turnaround time for approval was really fast (under a day) both times. Uploading the filter and positioning it in size and where you want it on the screen was really easy too! When designing, make sure to consider how it will overlay on both dark and light pictures (this was a mistake I made). Other guidelines and tips can be found here, but a major consideration is contact information like URLs, hashtags, and social media handles are not allowed.
Map and time the Geofilter: Once it’s uploaded and positioned, pick exactly when and where you want your filter to run. For the area, you can draw an exact fence over the area you want your filter to show up at. I drew mine over my yard and didn’t have any problems with it showing up where it should. Below is an example of the interface with a fence over our office.
Buy the Geofilter: Pricing for a Geofilter is a product mainly of the size of the area requested and duration that the filter will run. For mine, I had it run for 26 hours over an area of 120,702 square feet and the total cost was $52.30 USD.
Enjoy the Geofilter and check some analytics: Having a Geofilter at a party is a great little perk that people can get excited about. Just imagine the potential for a brand, to get that kind of natural exposure when people send pictures with your filter overlaid or post it on their story. Snapchat provides some basic (but exciting) analytics after your event on how your Geofilter was used. During the 26 hours it was live, it was used 90 times and seen 4,161 times (accounting for the number of times that people received a Snap with the Geofilter or saw it in a Snapchat Story)!!
And there you have it! After trying out this process for myself, I’m convinced of the potential for companies to use this as a tool for event engagement and brand awareness around initiatives they’re running. It’s a great way to get the word out about an event in an organic way and reach people through something that’s engaging and personal. We’re really excited to provide recommendations and facilitate the implementation of these filters with our clients and see how this growing social media platform can provide awesome value for consumers!
One of our brilliant minds is working on making sure future generations also have a little brilliance. As such, we are looking for a strategic thinker to join our team from September to November to cover her maternity leave.
Why is strategy important in marketing? If you just scoffed and thought, “How isn’t it?” you just might be the right individual to join our strategy team. As a strategist you’re naturally 10 steps ahead and a constant evaluator who is always looking for ways to improve on the idea, the execution, or both.
Our ideal candidate embraces the challenges of marketing and business, is excited to learn about our clients’ industries, markets, and audiences and can do this as part of a team as well as independently. We are looking for an individual that’s been down a few roads before and around a few blocks, bringing experience and depth to the team.
Tell us more about what makes you the right person for a Strategist role at zag creative. Forward your resume to Trina Danis, VP Creative Services at firstname.lastname@example.org. Short listed applicants will be contacted for interviews.
Our hearts are broken for all of those affected by the Fort McMurray fires, and we want to offer up some help.
If you’re a small business that has been evacuated from the city and need a place to get some work done, we’re offering up some of our space. We have two offices and a boardroom that we’re willing to provide free of charge until the end of July.
The offices are furnished with a desk and chair, and the boardroom has a table and a few chairs. You’ll also have access to Wi-Fi and a few other supplies to help you get your business done during these very hard times.
To learn more or start setting up with us, please send an email that includes your contact information and what you are looking for to email@example.com.
We’re taking more pictures than ever. We have the ability to take countless photos and we have multiple platforms to share them on. As a photographer, I’ve developed my own list of tips to help create more engaging photos for every type of camera. Get out there, and get that killer shot. You might even gain a few “likes” in the process.
Take fewer photos at once
It’s easy to fall into the temptation of snapping a million photos per second to sort through them afterwards and hope that one turned out. Resist. Instead, assess the situation and take a few moments to plan the photo before you even pull out your phone or camera. Once you start shooting, take your time. It’s about quality over quantity.
After you’ve taken the initial photo you were inspired to get, try again. But this time, move around. The first framing of your subject might be good, but push yourself a little further and you might get something great. The best way to do this is to literally move your feet and walk to a new perspective.
It’s all about the light
Photography is really all about capturing light. Train yourself to see more than just the thing you’re taking the photo of. It’s just as important, if not more important, to see the light around or on the subject of your photo. Generally, the more interesting the lighting in a shot, the more interesting the whole photo will be.
Often in photography, your initial idea with a photo has been done before, and done often. Take a moment to really try to see the scene differently. Get into the motivation of the photo and try to show your audience an emotion. If your viewer feels something when they look at your photo, you’re doing something right.
Do your own thing
As with lots of things, rules are meant to be broken. Don’t be afraid to make some mistakes and develop your own style. Figure out what you like and make it better. Just keep experimenting and let your photos show your personality.