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Strategist (Maternity leave position)

Posted on July 21, 2016 by

One of our brilliant minds is working on making sure future generations also have a little brilliance. As such, we are looking for a strategic thinker to join our team from September to November to cover her maternity leave.

Why is strategy important in marketing? If you just scoffed and thought, “How isn’t it?” you just might be the right individual to join our strategy team. As a strategist you’re naturally 10 steps ahead and a constant evaluator who is always looking for ways to improve on the idea, the execution, or both.

Our ideal candidate embraces the challenges of marketing and business, is excited to learn about our clients’ industries, markets, and audiences and can do this as part of a team as well as independently. We are looking for an individual that’s been down a few roads before and around a few blocks, bringing experience and depth to the team.

Tell us more about what makes you the right person for a Strategist role at zag creative. Forward your resume to Trina Danis, VP Creative Services at trina@zagcreative.ca. Short listed applicants will be contacted for interviews.

*This position has been filled.

Interactive Marketing Strategist

Posted on March 4, 2016 by

Have you wanted to be an Interactive Marketing Strategist since you were a kid? No? Well that’s okay, it wasn’t really a thing back then. But did you ever want a job that children would some day aspire to be? You’re in luck! We are looking to add more optimizers to our interactive team.

What makes you the right person for the job? Well, with “strategist” in your actual job title, you need to be a planner and someone who looks for the best way to get the job the done. Fun to you is tracking conversions and getting the best pay-per-click rate out there.

So let’s talk qualifications.

Table Stakes

  • An intimate understanding of Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube and Google AdWords
  • Proficient in SEO
  • Able to provide content suggestions and strategies
  • Experience developing and implementing promotions and contests on social media platforms
  • Able to coordinate content management across multiple platforms
  • Have built and managed multi-platform campaigns for numerous clients
  • Strong project management skills
  • Experience with e-newsletter publishing
  • Keyword research and analysis is second nature
  • Able to write simple copy, built reports, and provided clients with strategic advice
  • Strong budgeting skills
  • Experience with remarketing

Stand Outs

  • Familiarity with website programming on a variety of platforms including WordPress, Drupal and Joomla

If these qualifications describe you, send your resume to Trina Danis, VP Creative Services, at trina@zagcreative.ca. Shortlisted applicants will be contacted for interviews.

*This position has been filled.

Seeing Red? Feeling Blue?

Posted on October 22, 2015 by

Nothing is as powerful as colour when it comes to branding and advertising. There have been attempts to classify consumer responses to colour, but the truth is that the reaction is mostly dependent on personal experiences. This has never been clearer than recently with our provincial and federal elections.

When starting a branding project we invest lots of time into researching the business, competitors and understanding target audience. This becomes the basis for how we make decisions about colour palettes. In a perfect world this would be it. We would make our recommendations, the client would be happy and smooth sailing would ensue. However in reality, personal experiences take over and suddenly there is no blue, no red and no orange allowed. Sometimes even no green.

Right now, clients don’t want consumers associating their brand with a particular political party and quickly start making decisions on this alone. While I don’t disagree that this should be a consideration in certain sectors, its important to remember the consumer and what will appeal to them and what makes the most sense for your business. Blue may be the colour of the PCs but it can also be useful for calming (think water) or in another context to create a sense of sadness or cold.

In an industry where everything is subjective, it’s hard to be objective. Working closely with your agency or designer and being able to have open conversations about colour is an important step to making sure the result is effective. Otherwise, all the designs you would see from me would be some form of grey. Or black.

Top 5

Posted on April 30, 2015 by

While I love a good challenge, I also love things that make designing easier and more efficient. Here are my top 5 new finds that I think every designer should have in their toolbox:

iDisplay

Whether you work off a 32” monitor or a 13” laptop, desktop space always seems to be an issue with palettes and windows. Most of us carry around a phone or tablet these days and iDisplay can help turn them into secondary monitors. It’s as easy as downloading the desktop app from their site and then grabbing the (paid) app on your device.

LittleIpsum

Most designers know about the Lipsum site but did you know there is a handy app you can download to your desktop? LittleIpsum adds an icon to your menu bar that you can quickly access and pull one word all the way up to 4 paragraphs of text to use. It’s automatically copied to your clipboard and easily placed into your work.

GuideGuide

Nothing makes me happier than a good grid. This Photoshop extension allows for automated layout of your grids and guides, forming rows and columns with automatic gutters, margins and spacing. You are able to save your custom layouts, making it super easy to get a clean set for each new project.

smush.it

There is nothing more frustrating than trying to save down images and optimise them for the web. This handy site takes your images and squeezes the last bytes out of them while retaining the quality. Once it’s done performing its magic you receive them all nicely packaged in a zip for download.

Fount

This handy bookmark allows you to highlight and find out what font you are seeing on any website, basically taking any guesswork out of your favourite finds.

| April 4 | Design
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#WinAtGlue

Posted on February 6, 2015 by

I watch a lot of tv. A LOT.

Now before you go picturing an anti-social hermit, my tv watching of late revolves mostly around Netflix and it’s wide and often mind-numbing children’s programming. One of the greatest benefits of this is that it’s all commercial free! However as someone in marketing, I do find myself missing out on what my favourite brands are doing to push their product.

Enter the Super Bowl.

Every year at this time we are hit with commercials trying their best to win out for favourite amongst all the clutter. Some do a great job of capitalizing on the excitement of the fans by shocking them (I’m talking to you Chevy).

Others aim to make us cry so hard we turn to beer we normally wouldn’t touch for comfort (sorry Budweiser).

Overall I see the Super Bowl as less of a game and more of a reason to watch commercials. Although I’m sure like most I just turn to the internet to see them all without the game to interrupt me.

Here is a link to a great summary of the ones that stood out this year.

Which one is your favourite?

Flappy Fortune

Posted on March 14, 2014 by

By now everyone has at least heard of Flappy Bird with its meteoric rise and end. Aside from the crazy story behind the game, I was fascinated to learn just how much those tiny ads at the top truly generated in income for the developer.

Now I’m no stranger to the ads – we create and run them for lots of our clients but I had never stopped to think about how much money they can actually generate. The article above (and I’ve read it other places before) estimates that he took home almost $50,000 a day. That was AFTER Apple and Google took their share. Even now that he has taken the game down, the residual players are generating enough income for him to have quit his job. Suddenly I find myself reconsidering my chosen line of work.

When I heard the developer was removing the game from the app store I hustled my way over to get a copy out of sheer curiosity. I didn’t know much about it at the time but I’ve grown to understand the appeal of the game. I will admit though, I dont know how people were/are so eager to click on the ads when they are desperately trying to keep the bird from dying.

For those who missed out on the game before it was taken down, you can purchase your own little piece of history on sites like ebay where phones are reported to sell for thousands. Or if you would like, send me an email and we might be able to work out a deal of our own. After all, I’m not above cashing in on a craze 😉

Winter Wonderland

Posted on December 13, 2013 by

Its winter. Winter means snow. I get it and yet every year I forget how annoying it is and how tired of shovelling I feel by the end of November. While I realize this topic has been beaten to death – I wondered if there were some creative uses for the white stuff. Strangely enough almost everything I found involved eating it in some form or another. Hopefully you find these useful – just stay away from the yellow stuff.

Snowcones
Use different flavoured syrups in a cup of snow

Snow Margaritas
Substitute the crushed ice with snow

Snow Ice Cream
1 cup milk
1 egg, well beaten
3/4 cup sugar
1/4 tsp. salt
clean snow
Beat egg; add milk, sugar and salt. Mix together well. Add enough snow to make it thick.

Source: http://powertochange.com/family/snow/

Maple Taffy on Snow
Boil pure maple syrup to 122 C or 252 F. Drizzle on well-packed snow. Make sure it is cool before licking. (It is essential that pure maple syrup be used and not any other maple-flavored syrup).

Source: http://powertochange.com/family/snow/

| December 12 | Thoughts to share
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Today is Valentines Day (who knew right?)

Posted on February 14, 2013 by

Whether you celebrate it or not, it’s hard to avoid Valentines Day. It seems like as soon as we shove Santa back into his basement box the stores start to fill with pink and red, heart shaped, chocolate covered items galore. Personally I am neither for or against this day but I do appreciate the abundance of chocolate covered everything that tends to appear.

While it’s pretty well known that I fear anything hug-related, my gift to you are these three facts to give you a better understanding of how today came to be.

Plus, its cheaper than buying you all chocolate.

1. The holiday is created.

The medieval English poet Geoffrey Chaucer often took liberties with history, placing his poetic characters into fictitious historical contexts that he represented as real. No record exists of romantic celebrations on Valentine’s Day prior to a poem Chaucer wrote around 1375. In his work “Parliament of Foules,” he links a tradition of courtly love with the celebration of St. Valentine’s feast day–an association that didn’t exist until after his poem received widespread attention. The poem refers to February 14 as the day birds (and humans) come together to find a mate. When Chaucer wrote, “For this was sent on Seynt Valentyne’s day / Whan every foul cometh ther to choose his mate,” he may have invented the holiday we know today.

Source

2. The date is declared.

In 1537, England’s King Henry VII officially declared Feb. 14 the holiday of St. Valentine’s Day.

Source

3. The gift is selected.

From the moment chocolate was discovered it was considered valuable, divine, and decadent, so what better gift to give a woman? The first chocolate candies (as we know them today) were invented in the 1860s by Cadbury, who was also the first to market them in a heart-shaped box for Valentine’s Day that same decade.

Source

| February 2 | Uncategorized
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Translation Fails

Posted on September 20, 2012 by

We put a lot of faith in technology these days and while nothing is ever perfect, I find that audio translation still has a long way to go. I started using Siri a lot more now that driving and texting is frowned upon (ok, illegal) and we don’t always see eye to eye on what I am trying to write. The same goes for most other software I have come across but there are also times when it provides some much needed comic relief.

Eye hop you envoy.

Halloween Candy Overload

Posted on November 4, 2011 by

Halloween has come and gone and we didn’t get very many kids this year. I am not sure if our house wasn’t scary enough, our neighbourhood too new or they maybe heard there was a hormonal pregnant lady inside, but we were left with mountains of leftovers.

Normally I would be ecstatic at the thought of having to eat it all myself but we are 4 days into the leftovers and I am getting sick of the sugar (I cant believe it either).

So what to do? Well I went searching for ideas and found everything ranging from leaving it anonymously on doorsteps around your neighbourhood, to freezing it (delaying the inevitable no?), baking with it and even something about a “Switch Witch“.

There were two ideas however that I thought were quite neat. I wonder if they have anything similar locally?

1. Earn some cash

Find your way to Illinois and give your candy to this guy. He apparently pays $1 to your kids and donates another $1 to a local charity for every pound you bring.

Source

2. Feed the (American) soldiers

You can donate it to this site and they will make care packages out of your candy.

| November 11 | Thoughts to share
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