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My last 10 years

Posted on April 10, 2014 by

Today is my Dad’s 59th birthday. Yup… five-nine, fifty-nine… And while I don’t consider this to be old, let’s face it, my daddy ‘ain’t no spring chick’ anymore.

As the realization of this set in, an interesting PSA (public service announcement) found its way into my inbox (thanks Ronda!). The PSA created by the Heart and Stroke Foundation shows you two perspectives on how you can spend the last 10 years of your life. In general Canadians are typically living longer but that doesn’t mean we are living better. According to the Heart and Stroke Foundation, the average Canadian will spend their last 10 years in sickness.

I don’t know about you but when I get a cold for 5-7 days, my patience for it has been lost in the first couple of hours. Ten years of sickness really isn’t for me.

In order to assess my likelihood of facing that ‘average’ destiny, I took the Heart and Stroke Foundation’s Health Risk Assessment. This is a neat little (and anonymous) survey that asks you a series of questions and provides you with a list of health risk factors in your lifestyle based on your responses. You are also provided with ways in which you can improve your health now in order to avoid being the man on the right side of the screen in the above mentioned video. We all know what living healthy involves, it’s rem-jammed down our throats on a daily basis by marketers just like me. It takes the right creative to find its way through the clutter at the right time to really drive that message home.

I heard you Heart and Stroke Foundation. I heard you.

I know how I want to spend my last 10 years.

How do you want to spend yours?


Posted on October 31, 2013 by

I’m not much of a jumper.

Off a cliff – nope.

In the form of squats – nope.

Teleco-….. whatever that word is where the guy went through walls and into different countries – I wish but nope.

There is one form of jumping that I’m not usually keen on but I am just fired up about lately however, and that is jumping on a bandwagon. More specifically jumping on the Anchorman 2 bandwagon.

I am a huge fan of anything by my man Will F. (except that weird movie where he was all sad and serious… bla) and I am a giant fan of Anchorman. Given this, I’m sure you can understand not only my excitement to find out that they were making a round 2, but also my joy in seeing how various companies have jumped on the wagon to ride Ron Burgundy’s coat tails.

If you live under a rock here are some of my favourite examples:

It Comes Standard

Staring Contest

Scotch Scotch Scotch

And most appropriately for today a message from Ron Burgundy himself:

Special Report

Happy Halloween – if you’re not on the bandwagon yet I suggest you jump!

Stay Classy.

Spend Less For Fresh!

Posted on August 1, 2013 by

It’s no secret that a great website goes a long way in terms of a company’s place within the market. Or maybe it is a secret and I just let the proverbial cat out of its proverbial bag… Ah-well, in the words of the great Notorious B.I.G “If you don’t know, now you know”.

Not to pump our own tires or anything but we know websites – we like websites – we know that we like to make websites and that the websites we make are really great. Want proof? It’s in the pudding.

The pudding.


*Warning: the images you are about to see may cause uncontrollable cravings for healthy eats and sporadic BBQ’ing. Wardrobe matching to fruits and veggies has also been reported.

Gassed Up!

Posted on May 24, 2013 by

We’re not strangers to fluctuating gas prices – we’ve seen the highs, we’ve seen the lows and we’ll continue to pay both.

With a national average of 133.265 and a provincial average of 129.367, you’d think that Edmonton’s below average prices of 128.639 would help to take the sting away. Not the case.

If you’re like me, you will do what’s necessary to ensure you are getting the best price possible. If you’re not like me but want to be, please see below for a list of gas stations in the Edmonton and surrounding areas with the lowest fuel prices:




And when all else fails – make your money back with a BIG-GAS marketing campaign.

Falling for Jennifer Lawrence

Posted on March 1, 2013 by

Being the movie buff and pop culture enthusiast that I am, watching the Oscars is a pretty big to-do on my list. Seeing all of the stars glammed up in couture I will never wear, walking a red carpet that I will never step a Jimmy Choo on (mostly because I will never own a Jimmy Choo – let alone two) and gracing the stage to receive the coveted statue in front of Hollywood’s finest. The entire evening, to me, seems like such a surreal experience.

Now I haven’t paid much attention to Jennifer Lawrence until recently, even though (or because) she is 23 years old, absolutely stunning and has already played some major roles in some major movies. It wasn’t her riveting performance in X-Men, her kill or be killed attitude in Hunger Games or her Academy Award winning performance for Best Actress in Silver Linings Playbook that got my attention. It wasn’t even her fall up the stairs to the stage to receive her award that made her stand out in my eyes… What made me fall for Jennifer Lawrence was the speech she gave after the fact. Take a look…

I have to say that I was more than impressed with the way the young starlet handled this mortifying moment and, in scouring the Internet I’ve noticed that there is more buzz surrounding this interview then there is around the fall itself.

Let this be a lesson to all – not everything goes as planned and embarrassment happens, it’s the aftermath and how you deal with the fallout (heehee) that really matters. Oh and a good PR plan doesn’t hurt 😉

Just a reminder…

Posted on January 3, 2013 by

The holidays are such a stressful time for everyone – the shopping, the parking, the crowds, the cooking, the eating, the traveling… Everyone has a reason to be a little “tuckered out”.

With all of the hustle and bustle, it’s easy to “misplace” sight of why we put ourselves through the madness we do every year – why we work so hard to give gifts, big or small, to our loved ones.

I’ve always found a little reminder to go a long way:

To create unbelievable excitement

To make a dream come true

To be someone’s hero

Happy New Year!

You want the truth? You can’t handle the truth!

Posted on October 18, 2012 by

I was going to blog about Halloween (typical, I know). More specifically I was going to blog about costume ideas and how it might be funny to dress up as someone’s Facebook profile. Could be interesting…

Just as I was about to post this clever costume idea and my suggested do’s and don’ts that come with pulling it off (ex. DO: be bold enough to be your boss’s profile, DON’T use the picture from last years Christmas party as the profile picture), until I was shown something that made me stop in my tracks. I just knew I had to share it.

What you are about to see is the beauty of social media in marketing and a company’s ability to really engage and connect with the public on a very personal level. It’s honest, it’s funny, it’s unexpected and it worked.

The rant

The retort

A tip of my hat to Bodyform… Well played.

Some things never change…

Posted on August 30, 2012 by

Ever have a moment when you need to just stop thinking? You know, just a second to let the 50 million thoughts running through your mind slow down to a power walk? I do. When these moments come about, I like to distract myself by going on a “YouTube Trip” – just bounce from vid to vid.

The other day it so happened that I landed in the middle of the most notorious marketing war – the battle between Coke and Pepsi. Now I am a Pepsi girl myself – for their taste in beverage and marketing tactics (though that polar bear family is pretty cute).

As I was perusing the commercials I noticed something that I’m not sure too many people have (or maybe I’m the last player off the bench on this one?).

Take a look at these:

1) 1995

2) 2010

Notice anything similar?

Once again I applaud Pepsi and their marketing geniuses – same ad, 15 years apart… LOVE IT! Some things never change…



Calling all hot-haters

Posted on July 13, 2012 by

It’s hot. There’s no way around it – it’s just hot. Am I complaining? NOPE! But there seems to be a lot of people who are… and I am secretly calling all of you “haters” in my head while I smile to your face…

It’s summer people and summer is fun. All of you hot-haters are really bringing down team moral here!

In an effort to save the spirit of summer I have compiled a list of what I believe to be the best ways to “beat the heat”:

1)   Cut a watermelon in half. Plunge your bare feet into each half. Wear the melon slippers the rest of the day.

2)   Find a friend, grab your rackets and go to the tennis courts. But instead of using tennis balls, use beach balls. If anybody gives you funny looks, just tell them you forgot your glasses.

3)   Go to a crowded area and play cold potato with strangers (same idea as hot potato, but with a cold water balloon). The key to this one is just throwing the potato – without asking anyone to play with you 🙂

4)   Go to a movie theater (air conditioning) with a few empty gift cards and try to buy tickets. Repeat this process until you have gone through each and leave (don’t forget your scene card!)

5)   Pour water on yourself, find someone bigger than you and make a wise crack – then…RUN!

*Disclaimer: Do these at your own risk… That is all.


Laughing – get into it…

Posted on May 31, 2012 by

I’m noticing lately that people seem… hmmm… what’s the word I’m looking for? Let’s go with tense. Yes. People seem a little more tense then usual lately. Perhaps it has something to do with the rain (though there hasn’t been that much), or maybe it’s that the days are longer so less sleep is taking place? Either way – there is some serious tension lately and I would just like to take a minute to remind everyone that untensifying (new word) can be as easy as taking a second to laugh.

According to Google:

-Laughing 100 times a day can equal up to 15 minutes on an exercise bike (consider my gym membership cancelled)

– After a healthy dose of laughter a person’s cortisol and epinephrine (2 stress hormones which suppress a body’s immune system) will actually begin to decrease.

-Laughter helps us bond with others – “Laugh and the world laughs with you” right?

-The ability to laugh at your own mistakes can help lower your blood pressure

-Laughter helps the body produce and release a bacteria and virus fighter called immunoglobin A (that name alone is reason enough to giggle)

Turns out adults only laugh on average 15 times a day (guess I won’t be cancelling my gym membership after all), while children laugh on average 400 times a day.

They say laughter is contagious so please take a moment (03:15 minutes to be exact) and get into it people!

Get Into It Here


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