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Creative Copywriter

Posted on January 17, 2017 by

Do you look at ads and think how you would have done it differently and better? Well, that’s the exact kind of thinking we’re looking for in a creative copywriter. Words and concepts are your thing. You have all kinds of ideas, and even better, a proven way to articulate them in a manner that resonates.

We want a creative thinker that is also a master with prose. Our ideal candidate is great with concepts and creative writing but also has an eye for detail, an understanding of the Canadian Press Stylebook, and a knack for all forms of copy. From sales copy in brochures to annual reports to web and social media copy, you have done it all. You’ve been writing long enough that you have words you love, words you hate, and well we won’t even get you started on those commonly misspelled words.

As a natural storyteller, you should have no troubles telling us what makes you right for a creative copywriter role at zag creative. Forward your resume to Trina Danis, VP Creative Services at This posting is for a 1 year contract to start. Short listed applicants will be contacted for interviews.

*This position has been filled.

| January 1 | Job Postings
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Social Media Intern

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Yes, being good at Internet is a real thing. It’s an actual skill we are looking for.

You can finally prove all those people wrong who said that social media was waste of time and that you should spend less time online if you wanted a real job. Well, there’s no fake work here.

Tell us how good at the Internet you are.

zag creative has an intern opening in our Interactive department for 3 days/week starting in February. The successful candidate will be responsible for helping to develop and execute social media strategies, contests and interactive marketing initiatives.

We are looking for someone with an intimate understanding of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. There will also be plenty of opportunities to learn and work with AdWords and Analytics, so a willingness to expand your skills and experience will be key. Send your resume and cover letter to Only short listed candidates will be contacted for interviews.

*This position has been filled.

| January 1 | Job Postings
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Graphic Designer

Posted on November 22, 2016 by

Do you fancy yourself a brilliant graphic designer?

As it turns out we are looking for a brilliant graphic designer, but you don’t have to be fancy.
At least not for our sake.

The main things we are looking for are:

  • 3-5 years agency experience
  • Ability to think creatively, strategically and collaboratively
  • Solid multi-tasking skills with a strong attention to detail
  • Experience in executing ideas from concept to final file
  • Background in web design/UX development is an asset

So to recap:
Brilliant, yes. Design greatness, yes please. Fancy pants, not required.

Please forward your resume and portfolio to Hannah Miller, Jr. Art Director at

Short listed applicants will be contacted for interviews.

*This position has been filled.

| November 11 | Job Postings
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Office Space for Fort McMurray Evacuees

Posted on May 6, 2016 by

Our hearts are broken for all of those affected by the Fort McMurray fires, and we want to offer up some help.

If you’re a small business that has been evacuated from the city and need a place to get some work done, we’re offering up some of our space. We have two offices and a boardroom that we’re willing to provide free of charge until the end of July.

The offices are furnished with a desk and chair, and the boardroom has a table and a few chairs. You’ll also have access to Wi-Fi and a few other supplies to help you get your business done during these very hard times.

To learn more or start setting up with us, please send an email that includes your contact information and what you are looking for to

| May 5 | News
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5 Tips to Make Your Space More Creative

Posted on March 31, 2016 by

In my experience, by the time you look around and realize that your space may be hindering your creativity, the problem has probably been going on for a while. Everyone is different, but these 5 tips help me set up and maintain a space that helps me think and work creatively.

  1. Get a Plant

At home, I like to have small, low maintenance plants in corners and empty spaces. Being around something green and living helps me feel awake, and it helps me keep up my energy all day. If your desk or workspace doesn’t get enough light for a real plant, consider a nice photo of a plant of an earthy screensaver instead.

  1. Limit the Clutter

Sometimes a little clutter is unavoidable, but if you can keep it contained to files, folders, or a dedicated drawer, I find it’s easier to keep the rest of your space neat and open.

  1. Don’t Work Where You Eat

Working where I eat and eating where I work makes it hard for me to focus on one thing, especially when smells linger. Nothing gets me down creatively like the smell of stale Pad Thai.

  1. Don’t Work Where You Sleep

Working in my bedroom or bed makes me so sleepy, and it’s hard to get going when everything around me reminds me of naps and rest.

  1. Keep Personal Items On Display

Looking at things I like helps me to think about things I like and keeps my mood up. Making my space familiar and comfortable is really important for me to be as creative as I can be.

If you’re like me, your space has a lot to do with how you feel and how you think. I hope these tips help you create a space where you can think and work smarter.

Extra Tip: Lovely little plants like the one pictured with this post are available at the Old Strathcona Farmer’s Market!

10 Free and Discount Nonprofit Marketing Tools

Posted on March 24, 2016 by

I’ve been involved in marketing nonprofit organizations for over 10 years, currently serving as Vice President on a nonprofit board. The challenge I always face is how to reach the largest audience with a limited budget. Luckily there are many marketing solutions from Google, Microsoft, Facebook, and LinkedIn available for free or at discounted rates to charities and non-profit organizations. I’ve tried all of these solutions, and they have made a significant contribution towards the growth of the organizations I have worked with, while saving thousands of dollars in marketing and communication costs.

Taking advantage of these nine solutions can expose your organization to new audiences and generate more donations.


Google Ad Grants

The #1 most effective free nonprofit marketing solution available is Google Ad Grants, available through the Google For Nonprofits program.

The program offers $10,000 USD per month of in-kind advertising in Google AdWords; these are the ads that appear on the top of any Google search result.

These ads are displayed through an ad action, with all advertisers bidding the maximum they are willing to spend for every click on their ads. The Google Grant bid is capped at $2 USD making it difficult to compete with some paid advertisers and utilize the full budget available. To maximize the budget and get the full value of the program, the AdWords account should be set up utilizing all best practices including ad extensions. Nevertheless, the grant provides an incredible value. We recently set up this program for one of our clients at zag creative and saw some phenomenal results. The client received over 50,000 ad impressions leading to over 3,000 clicks at a value of over $2,000 Canadian in only one month.

If you need help applying, setting up or managing a Google Ad Grant, get in touch with us at zag creative, we’d be happy to help.

Visit Google Ad Grants for more information.


 YouTube Nonprofit Program

YouTube is another product offered with the Google for Nonprofits program. The main benefit offered by this feature is the ability to add call-to-action overlays on your videos. This can help you generate more visits to your website from a video. You can also add cards to your video to generate donations or link anywhere to a website.

Visit YouTube Nonprofit for more information.


Google Apps for Nonprofits

I always recommend that organizations, regardless of size, use a branded email address that matches your website (ex: This is an easy way to give your organization a more professional image.

Creating a custom Gmail address through Google Apps for Business will cost you about $5 per user per month. Fortunately, Google offers non-profit organizations unlimited email accounts, with 30GB of storage per account for free. In addition, you’ll get access to Google Docs, Google Forms, Google Calendar, Google Groups, and video conference calls for up to 15 participants.

Visit Google Apps for more information.


Office 365 Nonprofit

Office 365 is another email option and the largest competitor to Google Apps for Business. They also offer unlimited users but with 50 GB of storage. Office 365 has several advantages over Google Apps, such as shared contact groups, shared inboxes, meeting rooms, online versions of Microsoft Office, and a SharePoint intranet. The main disadvantage is that the webmail user interface is not as intuitive as Gmail.

If you need help deciding which email system will be best for your non-profit or assistance in setting it up, zag creative is happy to help.

Visit Office 365 Nonprofit for more information.


TechSoup Canada

To signup for Google Nonprofits, you’ll need to be registered for TechSoup Canada, a nonprofit that partners with top software companies to provide free software licenses to nonprofit organizations.

In addition to qualifying organizations for Google Nonprofits, TechSoup offers donated software from leading companies such as Microsoft Office, Adobe Acrobat Pro, Intuit QuickBooks, Sage 50 (Formerly Simply Accounting), as well as software specifically designed for nonprofits such as Sumac Contact Relationship Management.

Visit TechSoup Canada for more information.


Vistaprint Non Profits

Printing your marketing material can be another expensive need for any nonprofit. Vistaprint is an online printing company that fast and reasonably priced printing. Before you place your order, reach out to their customer support and they will likely offer you a discount such as 33% off + free economy shipping on paid orders.

Visit Vistaprint for more information.


MailChimp and Constant Contact for Nonprofits

Keeping in touch with your supporters is vital in managing a nonprofit organization. One of the easiest and cost effective ways to do this is through an e-newsletter. Two of the leading providers of e-newsletters are MailChimp and Constant Contact. MailChimp claims that over 200,000 nonprofits are already using Mailchimp and offers a 15% discount. Constant Contact offers a 20% discount with pre-paying for 6 months and a 30% discount when pre-paying for a 12 month subscription.

Not sure which platform is best for your organization? zag creative can help you decide as well as with setup and template design.

Visit MailChimp or Constant Contact for more information.


LinkedIn for Nonprofits

LinkedIn offers resources on how nonprofits can leverage the professional capabilities of the platform, as well as discounts for job postings.

If you’re searching for skilled volunteers and board members for you nonprofit, LinkedIn offers 90% off a 30-day job post. The website claims that over 10 million members have shown interest to volunteer or serve on a board through LinkedIn.

If you’re hiring a paid position, LinkedIn offer 50% off a job post, which regularly costs over $200. LinkedIn job posts can be an effective hiring method by reaching over 400 million professionals worldwide.

Visit LinkedIn for Nonprofits for more information.


Facebook for Nonprofit

Unfortunately Facebook does not currently provide any in-kind advertising or exclusive features for nonprofits.

Facebook, however, does offer specific advice and resources on how nonprofits can benefit from using Facebook on their Facebook for Nonprofits website. They also have a “Donate” call to action for Facebook pages with a nonprofit category.

Facebook is currently testing, with select charities in the US, the ability to donate right within Facebook. You can check this feature out by clicking on the Donate button on the World Wildlife Fund’s Facebook Page. We’re hoping that this expands to more charities and countries in the near future.

Visit Facebook for Nonprofit for more information.

Canva for Nonprofits

We have used Canva for several of our clients and its a great low-cost and easy to use platform for web and social media graphics. Canva supports nonprofits by providing free access to “Canva for Work”, their premium model, to all eligible nonprofit organizations.

Visit Canva for Nonprofits for more information.

Using these 10 marketing tools, your nonprofit can significantly increase its reach and save money at the same time. Don’t hesitate to get in touch with us if you have any questions or need any help with your nonprofit.



Account Manager

Posted on March 21, 2016 by

What is more organized than a colour-coded sock drawer and can multi-task better than a caffeine-fueled octopus? Our newest Account Manager.

zag creative is looking for a client services dynamo to add to our team, but we’re not just looking for anyone. We need an experienced individual that can hit the ground running and dazzle with their expertise.

Our ideal candidate has a minimum of 3 – 5 years experience managing multiple client accounts, each with their own unique set of goals and objectives. zag creative’s Account Managers are responsible for all client/agency/supplier communications, full project management for a variety of initiatives that includes managing budgets and media spends, ensuring all timelines are communicated and met, and delivering results to clients. To be one of the best, you are willing to learn and understand our clients’ businesses and work as part of a team. Having spent some time on the inside in an agency environment is also an asset.

Tell us what’s in your client services arsenal. Send your cover letter and resume to Alyson Hodson at

Short listed applicants will be contacted for interviews.

*This position has been filled.

Concordia University of Edmonton is Hiring

Posted on February 5, 2016 by

Concordia University of Edmonton is currently looking for a Marketing & Communications Specialist. Since we have a connection or two with those who are marketing-minded, we thought we’d share the info on their behalf.

Think you’ve got the right skills? Check out the posting and learn more about a day in the life of the Concordia University of Edmonton Marketing & Communications Specialist.

| February 2 | Job Postings
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2015: The Hits

Posted on December 30, 2015 by

The end of another year means looking back at what made 2015 rad. We’re counting down 15 top hits of 2015 from the 15 of us at zag creative!


Going to Dubai was for sure big on my list for 2015 as well as joining the Make-A-Wish board.


My 2015 highlight was getting married to the love of my life. 

*Too sappy for work? Meh. No regrets. 


My biggest highlight was finally dedicating myself to becoming vegetarian. It was something I had considered doing years ago and finally made an integral part of my lifestyle in 2015. #goanimals


Skydiving with my brother was without a doubt my highlight of 2015. Nothing can top jumping out of a plane from 14,000 feet! #ultimatebondingexperience


We got new paper swatches and printing samples in the office this year, so that was pretty great! #justartdirectorthings


Not only did I get adopted by the zag creative family, but they also offered me a job as Director of Human Resources. I’ve loved being able to help resolve office drama and offer advice where needed, while being cuddled up in the sleeve of a t-shirt.


I had the opportunity to work on a number of exciting projects with our talented team and celebrate wins on a number of projects I didn’t work on! I also had another 365 days of being a mom, which is a daily highlight for me.


In 2015, I’m thankful to be able to continue to work at such an awesome company with a group of amazing people!


One of my biggest accomplishments in 2015 was moving into the Strategy department at zag full-time. I am so grateful for the diverse team of truly amazing people I get to work with every day.


Looking back on 2015, the biggest hits of my year were getting engaged and buying a house!


One of my highlights from 2015 was in August when I went to see Of Monsters and Men at a casino in Calgary and being part Icelandic, I was set on meeting the band. After the show, my friends and I were drinking in the casino and found three of the band members hanging out. After pretending to be very chill and chatting with them, I proceeded to have a full-on panic attack on the floor next to a VLT. This year was also great because somehow I survived the last two terms of my degree and met this awesome family of beautiful people at zag.


This year I’m really excited to have successfully graduated Design Studies at MacEwan University and to be actually working as a graphic designer at zag!


One of the biggest highlights for me this year is moving downtown.  My husband and I became empty-nesters when we made the big move to come off of an acreage in Sherwood Park into a downtown condo.  What I love most about it, is how much easier it made our lives. I have never lived where I worked and to be 5 mins to the office is a novelty I’ve never had before but one that I can’t believe how much I enjoy. Our lives have been downtown for a long time and to be closer to zag, our friends and our social life is absolutely incredible. We love it so much!


My biggest highlight of 2015 was starting my amazing new job at zag, buying a house, and meeting my girlfriend Alexis.


Returning to work after kid #2, managing to keep them alive AND get my work done!

In Keeping with Tradition

Posted on December 23, 2015 by

The holidays are a time for traditions and everyone has different ones. We asked our zag team to share their most special Christmas tradition and here’s what they had to say! Regardless of how you celebrate, on behalf of us all, we hope your holidays are filled with happiness and good cheer.


Watching Rudolph the Red Nosed Reindeer, the original – LOVE THAT MOVIE.


As long as I can remember, my family and I have always eaten chocolate donuts (special shout-out to the Entenmann’s company) on Christmas morning as a pre-breakfast breakfast.  


My favourite holiday tradition is the annual decorating of the Christmas tree. Not only does it signify that the holidays are officially upon us, but atop our tree is not an angel, nor a star, but a figurine of Batman, which further propels the awesomeness of the holidays. #theknightbeforexmas


My favourite Christmas tradition is changing into my new pair of PJs I receive the night of Christmas Eve. There’s nothing quite like the feeling of putting on loose PJs after eating a huge meal #foodbaby 


When I was growing up,  getting new and comfy pyjamas on Christmas Eve was always a highlight to making the night warm and relaxing.


When I was a kid my mom made a special breakfast for Christmas morning, which of course we said we hated as kids mainly because we had to eat before we were allowed to open presents. I now make the same breakfast for my family, except it goes in the oven while we open presents and we eat later.


My favourite holiday tradition is watching my mom scramble to prepare our stockings… on Christmas morning. Not a year goes by where she doesn’t wait until the last minute to assemble everything.


Every Boxing Day, my sister, mom, and I hit up West Edmonton Mall like the lawless, hell-bent freaks we are. The deals aren’t great, and someone always cries, but it’s the only tradition we’ve kept up over the years.


There is nothing quite like coming home from the Christmas Eve Service to a big table of meat, cheese and chocolate fondue surrounded by delicious appetizers. This is a family tradition that I never want to let go of. I feel like it is perfect because it kicks off Christmas and helps me to stretch my tummy for a week of overeating.


Every year, sometime around my Christmas, my mom usually makes us all sit-down and watch the 1946 classic “It’s a Wonderful Life” on VHS. It doesn’t matter how many times I’ve seen it, I usually always cry when George Bailey comes home.


I really love the holidays and all holiday-related activities. At some point during the season I make sure to make a massive mug of hot chocolate, sit down with the Christmas tree lights on, and listen to the entire Boney M. Christmas Album.


On Christmas morning when we were small kids, we would be up at 5am jumping on my parents bed, squealing with glee and proclaiming that “Santa had come!  Santa had come!” My dad would grumpily try to send us back to bed (which never worked) and because he was in charge of handing out the Christmas presents, we tried desperately to get him on duty ASAP. Thus, the game would begin. Without exception, he first had to get a coffee, read the paper, go to the bathroom or whatever stall tactic he could come up with. I just remember climbing out of our skins with excitement and it was torture every year having to wait for him. We still laugh at that today as one of our fondest memories. Today we, as the parents, bounce on all of our adult children’s beds on Christmas morning proclaiming that it’s time to wake up! Wait a second, somehow the tables have turned or could it be that some things never change?


My favourite holiday tradition is getting together with my friends and going carolling on Boxing Day. A big group of us rent a bus and go around the city getting food, drinks and donations at every house we visit. 


When I was a kid (and still to this day) my parents always made us a “drink” for gift opening that consisted of Kahlua and milk. When we were younger it was more milk than anything but as we get older it gets stronger and it just isn’t Christmas if we don’t have one.

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